Restricted Stock Units (RSUs) are a common form of equity compensation offered by companies to attract and retain top talent 1. These are fairly common in tech companies, including FAANG organizations and high growth startups. They represent a commitment by the employer to give the employee shares of the company's stock after a certain vesting period 2.

RSUs can come in the form of stock options, employee stock purchase plans (ESPP), or RSU grants. Once RSUs vest, employees receive the company's stock, typically as part of an IPO or other stock appreciation rights.

Understanding the fair market value of your stock compensation and the value of the shares is essential to maximize your wealth creation. It's important to make informed decisions about whether to sell or hold onto RSUs when they vest.

This article will explore the factors you should consider when deciding to sell your RSUs when they vest, alternative strategies for managing RSUs, and how to use Kubera to optimize your RSU management.

Four Factors to Consider When Deciding to Sell RSUs

1. Tax implications and paying taxes

One of the primary factors to consider when deciding whether to sell your RSUs is the tax consequences. Understanding the tax implications can help you manage your overall tax liability.

  1. Ordinary income tax and tax withholding upon vesting: When your RSUs vest, the fair market value of the shares is considered ordinary income for tax purposes 3 4. Your employer will typically withhold taxes at the time of vesting 5. Understanding the tax implications is crucial for managing your tax bill and filing your tax return.
  2. Long-term capital gains tax vs. short-term capital gains tax rates: If you sell your RSUs immediately upon vesting, any gain will be subject to short-term capital gains tax rates, which are generally higher than long-term capital gains tax rates 6. Holding the shares for a long-term period (typically more than one year) can result in more favorable tax treatment.
  3. Tax planning strategies and consulting a tax professional: To optimize your tax situation, consider working with a tax professional who can help you develop a customized strategy for managing your RSUs and other equity compensation.

2. Investment diversification and portfolio management

Another crucial factor to consider when deciding whether to sell your RSUs is the importance of maintaining a diversified investment portfolio.

  1. Risks of holding a large portion of company stock: Holding a significant portion of your wealth in your employer's stock can expose you to concentrated risk if the company underperforms or faces financial difficulties.
  2. Balancing the investment portfolio with other assets (e.g., ETFs, mutual funds): To mitigate this risk, consider selling some or all of your vested RSUs and reinvesting the proceeds in a more diversified portfolio of assets, such as ETFs, mutual funds, or other types of stocks.
  3. Importance of a diversified portfolio in personal finance: A well-diversified portfolio can help protect your wealth from market fluctuations and improve long-term investment returns.

3. Financial goals and personal circumstances

Your individual financial goals and personal circumstances should also play a role in your decision to sell or hold RSUs.

  1. Assessing short-term needs, such as emergency fund or liquidity: Consider your short-term financial needs, like an emergency fund or upcoming expenses, when deciding whether to sell your RSUs. If you require immediate cash, selling your vested shares might be the best option.
  2. Evaluating long-term objectives, such as retirement planning: Your long-term financial goals, like retirement or wealth accumulation, should also factor into your decision. Holding onto your RSUs for a longer period may provide better returns if the company performs well.

4. Market conditions, company performance, and stock price

Considering market conditions and the performance of your company's stock can help inform your decision to sell or hold RSUs.

  1. Analyzing stock market trends and company's growth prospects: Research the overall market conditions, industry trends, and your company's growth potential to make informed decisions about your vested RSUs.  If the company is expected to grow significantly, holding onto your shares may be more beneficial.
  2. Timing the sale of RSUs based on market price and volatility: Market volatility can impact the value of your RSUs. Consider selling when the stock price is favorable, but be cautious of short-term fluctuations that might affect your decision. If your company's stock is performing well and you believe it will continue to appreciate, holding onto your RSUs may be a wise choice. Conversely, if you anticipate a downturn in the stock price, selling your RSUs upon vesting may be more prudent.

Alternative Strategies for Managing RSUs

1. Holding onto the shares of company stock

  1. Potential benefits of long-term growth and capital gains: By holding onto your vested RSUs, you may benefit from potential long-term growth and capital gains if your company's stock price continues to appreciate.
  2. Monitoring share price and company performance: To maximize the potential benefits of holding onto your RSUs, keep a close eye on your company's stock price and performance to make informed decisions about when to sell.

2. Implementing a gradual selling plan

  1. Selling vested shares incrementally over time: Instead of selling all your vested RSUs at once, consider implementing a gradual selling plan that involves selling shares incrementally over a specified period of time. This approach can help reduce risk and manage tax liabilities.
  2. Reducing risk and managing tax liabilities and additional taxes: By selling RSUs gradually, you can potentially benefit from more favorable long-term capital gains tax rates and better manage your overall tax liability.
  3. Aligning selling strategy with vesting schedule: A gradual selling plan can be aligned with your vesting schedule, allowing you to sell a portion of your RSUs as they vest, providing more predictable cash flow and reducing concentration risk.

Some Additional Tips for Managing RSUs

1. Familiarize yourself with RSU and related stock option terminology

There are various forms of equity compensation provided by companies to their employees, but they are distinct from one another.

Employee stock options 7 grant employees the right to buy a specific number of shares of company stock at a predetermined price, while incentive stock options (ISOs) 8 are a type of employee stock option that offers tax benefits if certain conditions are met. Restricted Stock Units (RSUs) 9 represent a promise to grant an employee company shares or the cash equivalent, subject to vesting requirements, without requiring the employee to pay an exercise price.

The grant date 10 is the date when the company awards you the RSUs or stock options, and the vesting schedule 11 outlines when you become eligible to exercise your options or receive your RSUs. It's essential to know your vesting schedule, as it determines when you can take action on your equity compensation.

The expiration date refers to the last date you can exercise your stock options before they become worthless. It's crucial to be aware of this date, especially if you decide to stay with the company or if you're considering leaving. If an employee leaves the company before the stock options have vested or before exercising them, they may lose the right to those options.

So, understanding the terms and conditions associated with your stock options can help you make the most of your equity compensation, whether you decide to stay with the company or move on.

2. Stay updated on company news and financial performance

Keep yourself informed about your company's financial health, industry trends, and any news that could impact the stock price. This knowledge will aid you in making well-informed decisions about your RSUs.

3. Monitor regulatory changes

Changes in tax laws or regulations may affect the taxation of RSUs. Stay updated on relevant regulatory changes and consult with a tax professional to understand their potential impact on your equity compensation.

4. Participate in Employee Stock Purchase Plans (ESPPs)

Employee Stock Purchase Plans offer an opportunity to buy company stock at a discount through payroll deductions. Participating in an ESPP can help you accumulate company shares and increase your wealth over time.

5. Understand the types of equity compensation

Familiarize yourself with the various types of equity compensation, including stock options, stock appreciation rights, performance shares, and restricted stock. Understanding these different types of stock compensation can help you manage your equity more effectively.

6. Keep a long-term perspective

Equity compensation is often designed to reward long-term employees and align their interests with the company's success. When managing your RSUs, maintain a long-term perspective and consider the potential for growth and wealth creation over time.

Using Kubera to Optimize RSU Management

Kubera is the best portfolio tracker for widely diversified investors

Kubera can be an invaluable tool for optimizing your RSU management strategy. By consolidating all your assets, including RSUs and other investments, in a single dashboard, it enables you to easily track and manage your entire wealth and investment portfolio.

Kubera can also assist in connecting with your brokerage accounts, and monitoring your investment portfolio's diversification to ensure you maintain a well-balanced mix of assets. And its powerful reporting tools can help you evaluate the potential impact of selling or holding your RSUs on your overall net worth and financial planning goals.

On top of tracking assets, Kubera’s IRR for investments calculator helps you understand the return on those assets (including RSUs). Use our IRR calculator to find the internal rate of return on all holdings — in your choice currency!

If you want to take control of your RSUs and achieve financial success, sign up for Kubera today and start tracking all your assets in one dashboard.


When deciding whether to sell your RSUs when they vest, consider factors such as tax implications, investment diversification, personal financial goals, and market conditions. These factors can help you make informed decisions that align with your overall financial plan.

For personalized advice tailored to your unique circumstances, consider consulting with a financial advisor, Certified Financial Planner (CFP), or wealth management professional. These experts can help you navigate the complexities of RSU management and develop a strategy that aligns with your specific goals and needs.

Ultimately, the decision to sell or hold your RSUs should be based on your individual financial goals and circumstances, taking into account factors such as your tax bracket, vesting period, and federal income tax obligations. By carefully considering these factors and seeking professional guidance, you can make well-informed decisions that contribute to your long-term wealth creation and financial success.